21Goals: Custom Football Prediction Platform
A UK founder needed custom game mechanics and scoring that off-the-shelf products could not model. We shipped a full prediction platform with a strong admin side in twelve weeks.
Launch
12 weeks
From concept to live product
Game Engine
Custom
Built-from-scratch prediction system
Architecture
Future-ready
Supports new game modes without rebuild
The Challenge
The founder behind 21Goals had a clear vision: a football prediction platform that could engage fans with a competitive, social game experience. The existing tools on the market were either too generic or too rigid to support the specific game mechanics and scoring rules he had in mind.
He needed a technical partner who could think through the product, not just execute screens.
What We Built
We designed and developed 21Goals from the ground up as a full-stack web application:
- Game engine with custom prediction flows, scoring rules, and round management
- Leaderboard system with real-time rankings, streaks, and competitive mechanics
- Admin panel for managing games, rounds, users, and results
- User-facing platform with clean game entry flows, history tracking, and social features
- Future-ready architecture designed to support additional game modes and scaling
How We Approached It
We started by mapping the full game loop before writing any code. Understanding the scoring rules, edge cases, and admin workflows upfront meant we could build a system that felt complete from day one, not a prototype that needed constant patching.
The admin side was built to be as strong as the player-facing side, because the founder needed to manage rounds, push results, and handle exceptions without developer support.
The Outcome
21Goals launched as a polished, functional product that the founder could confidently put in front of users. The architecture supports future expansion into new game formats without requiring a rebuild.
They understood the product, pushed the thinking where it helped, and shipped a complex idea as something people actually want to use.
James Tippett
Founder, 21Goals
Technologies used
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